Multichannel information campaigns for personnel and stakeholders

How does one keep a large and varied group of worldwide employees and stakeholders properly informed, so that knowledge can be shared, synergy created and team spirit awakened? Since 2004 2organize has been carrying out direct marketing activities for Shell’s personnel (about 160,000 employees) and stakeholders. For Shell, 2organize has produced an operational database that retrieves information from various Shell systems and external environments. On the basis of this information various groups of Shell employees and stakeholders are kept informed of the latest developments through channels such as direct mail, magazines and e-mail. Any response from employees and stakeholders can be obtained through the Internet and by way of e-mail and reply cards.