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Press 14-12-2010
Selligent and 2organize partner to increase customer value
ROTTERDAM, DECEMBER 14 - Selligent, international vendor of conversion marketing and interactive CRM solutions, today announced a new partnership with 2organize, a leading provider of marketing services. This partnership aims to further strengthen corporate marketing campaigns by combining Selligent technology with 2organize’s skills in customer intelligence and cross-channel campaign management. It is part of Selligent’s strategy to expand the presence of Selligent Interactive Marketing in the Netherlands through a solid network of specialized marketing partners.
Faced with consumers’ increasing cross-channel behavior and the need to focus on customer value, companies’ main challenges are channel integration and the coordination of communications. Businesses need intelligent solutions providing a 360° view on the customer in order to attract new prospects, ensure customer loyalty and achieve strategic marketing objectives.
With this partnership, Selligent and 2organize provide solutions for companies seeking to increase customer knowledge and implement original and efficient cross-channel campaigns. 2organize uses Selligent’s agile solutions to integrate offline and online channels as well as to consolidate customer-related data across a wide range of sales, marketing and service departments. Selligent Interactive Marketing enables companies to adapt to the customer’s behavior, optimize cross-channel interactions and monitor multi-channel campaigns. The combination of 2organize’s extensive experience and Selligent’s know-how will significantly improve companies’ performance in customer value management.
"Nowadays, as organizations are busy increasing customer value, optimizing integration across channels and departments has become crucial. In order to strengthen our services in a highly competitive market, we were looking for a new partner to bolster our existing partner network. Selligent Interactive Marketing, combined with our expertise and customer knowledge, is a very effective interactive marketing solution. It helps us transform our ideas into effective marketing campaigns with a measurable, sustainable return on investment-and without any technical limitations." declares Ronald Morcus, Managing Director 2organize.
"The number of communication channels has mushroomed, and they are being used more intensively than ever. Businesses need to have a way to embrace digital channels and use them to complement and reinforce more traditional sales channels in an integrated perspective. The extensive experience of 2organize proves that the company has long understood and taken into account the importance of these marketing challenges. Their innovative vision perfectly matches Selligent’s. That is why we are convinced of the great potential of this new partnership for helping companies to meet their marketing challenges", said Nicolas Van Vijnckt, Partner Manager Benelux at Selligent.
The partnership is part of Selligent’s strategy and program to recruit specialized marketing partners. Selligent offers marketing agencies a flexible, modular business model that takes into account their engagement capabilities and that adapts to agencies’ requirements.
About 2organize
2organize is a marketing service provider that helps its clients to increase customer value. 2organize generates customer insights and based on those develops customer contact strategies and customer life cycle programs. The strategies and programs are carried out with crosschannel campaigns via all regular out- and inbound channels. 2organize integrates channels, processes and systems, which enables an excellent customer experience.
2organize is a member of Oxyma Group. The Oxyma Group combines the strengths of 2organize, InBetween Marketing Services and Oxyma Interim. With a dedicated team of 140 experienced marketing and IT professionals, Oxyma Group services leading companies in highly competitive markets that need to communicate intensively with large numbers of end users. Among it’s clients are KPN, Thomas Cook, Nuon Energy, ABN AMRO, Adobe, Hi, Reed Business, Univé, Nederlandse Spoorwegen (Dutch Railways), BelCompany, NS Hispeed, UPC Broadband, XS4all, Albert Heijn, Hema, Albert.nl, Ortel Mobile and Vodafone.
More information on www.2organize.com and www.oxyma-group.com
About Selligent
Selligent is a specialist in conversion marketing and interactive CRM solutions. It offers customer interaction management and cross-channel strategy optimization solutions that enable organizations to engage with customers and consumers as individuals, according to their preferences, notably concerning channel and contact moments. This leads to increased conversion rates, higher profitability, minimal churn, and a superior customer experience over all channels.
The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing...
Selligent has over 115 employees and has recorded in 2009 a turnover of 18.6 million Euros.
Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Poland, Germany, Italy and Spain and covers most European countries via a network of communication and marketing agencies, franchises, as well as distribution and integration partners.
For further information, visit our Web site: www.selligent.com or our blog: blog.selligent.com
Follow us on Twitter: twitter.com/selligent
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